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g. by means of a practical separation of the various Amazon units) would permit merchants to easily use the Amazon Marketplace without issue that it empowers Amazon to launch a contending product on the online retail market. Amazon's conduct likewise bears strong similarity to Google's favoring of its own services as forbidden by the EC in Google Browse (Shopping).
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Google was discovered to be active both on the upstream intermediation market for basic search services (which it controls) and the downstream markets for specialized search services such as window shopping services (which it looked for to control). The EC found that Google abused its supremacy in the upstream market by preferring its downstream contrast shopping service on basic search results as compared to contending services.
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Ultimately, the overarching theory of harm associates with leveraging. Considering This Piece Covers It Well , the European Courts have regularly held that an endeavor with a dominant position in an offered market may not extend that position to a different but related market by means that do not reflect competitors on the benefits. If confirmed by the actions to the EC's RFIs, Amazon may be found to have actually utilized its supremacy in the market for merchant platforms to extend that position into online retail markets by collecting and utilizing its merchant customers' market data.
No contending retailer is in that position. Raising different problems of market definition, dominance and abuse in a number of multi-sided online markets, the EC's Amazon examination is both complex and highly appropriate for the e-commerce sector. While needing to deal with a number of novel problems, the EC will likely rely to a big level on its findings in the Google investigation and the e-commerce sector query.